SMEUnwind(by YellowLyfe ) 2.0 connects over 80 entrepreneurs in Lagos and records over ₦20 million in sales for small businesses.

YellowLyfe’s SME Unwind 2.0, held on November 24, 2024, at Muri Okunola Park, Victoria Island, Lagos, was a vibrant celebration of Nigeria’s entrepreneurial ecosystem. The event delivered a dynamic mix of networking, sales, and collaboration opportunities for small and medium-sized businesses (SMEs), reaffirming its position as a premier platform for fostering growth and innovation among Nigerian entrepreneurs. 

With over 1,000 attendees, 80 exhibitors, and more than ₦20 million in recorded sales, the event demonstrated the immense potential of Nigeria’s SME sector.

The vision behind SME Unwind 2.0 was clear: to empower over one million small business owners across Nigeria by creating an environment where they could connect, unwind, and grow. Participating businesses represented a wide range of sectors, including beauty, fashion, gadgets, food, books, real estate, wellness, and fragrances. 

SME Unwind 2.0 brought together these diverse industries, and offered a unique opportunity for collaboration and cross-sectoral innovation.

Seyi Olaniyan, CEO of YellowLyfe, captured the spirit of the event in his remarks, saying, “This isn’t just about selling products; it’s about creating a thriving ecosystem for businesses. The numbers—₦20 million in sales, 1,000 attendees—reflect the power of collaboration and what’s possible when we work together toward a common goal.”

The event’s success was fuelled by extensive marketing efforts that reached a staggering 600,000 views on social media, with 350,000 people engaging across platforms. 

SME Unwind 2.0 also received broad media coverage, including live TV interviews on Pop Central DStv and Hi-Impact Breakfast Show, as well as features in major newspapers. Outdoor promotions such as billboards and branded taxis further amplified visibility, drawing attention to the event and its mission.

Beyond the numbers, the event provided a platform for exhibitors and attendees to forge meaningful connections. Many vendors expressed their appreciation for the exposure and the opportunity to expand their customer base. 

One exhibitor noted, “The event allowed us to showcase our products to a wider audience. The organisation was excellent, and we’ve made connections that will undoubtedly help our business grow.”

The success of SME Unwind 2.0 was made possible through the invaluable support of its sponsors, whose contributions played a pivotal role in the event’s execution. 

With backing from prominent organizations such as Zoho Africa as headline sponsor, Bumpa, Kora, Chowdeck, and a host of others, the event was able to provide a robust platform for SMEs to thrive. 

These sponsors not only amplified the event’s reach through strategic collaborations but also demonstrated their commitment to empowering Nigeria’s entrepreneurial ecosystem. Their involvement underscores the importance of public-private partnerships in driving growth and innovation for small and medium-sized businesses across the country.

SME Unwind’s emphasis on collaboration and support was evident throughout the event. Attendees enjoyed a relaxed yet engaging atmosphere where they could network, explore innovative products, and gain valuable insights into growing their businesses. 

The diverse range of sectors present underscored the event’s inclusivity and its ability to cater to Nigeria’s dynamic entrepreneurial landscape.

As the event concluded, Seyi Olaniyan reflected on the collective efforts that made it a success, saying, “Your support is invaluable. This year’s event reaffirmed our mission to empower SMEs across Nigeria. We are already planning for next year’s edition and exploring new ways to drive growth and success together.”

Looking ahead, the next edition of SME Unwind is already scheduled for November 29, 2025, promising even greater opportunities for businesses to connect, collaborate, and thrive. 

This year’s event, with its record-breaking sales, robust attendance, and far-reaching impact, is a testament to what is possible when businesses, partners, and communities come together. 

SME Unwind 2.0 was not just an event; it was a movement toward building a stronger, more resilient SME sector in Nigeria.

Shoutout to our media partners; PulsePicks,  DuifMedia, LaerryBlue Media, choplYfe, DreamsMedia, and to mention a few.

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https://drive.google.com/drive/folders/12jLyLiZOTb9yY9-fvXsGBwe7VF6ne6HZ?usp=drive_link