by Christiana Jayeoba
Black and red may just be the most sinister colours in Western cultures, as red tell stories of blood or anger, and black is darkness or death.
Being a very visually striking combination, they can also convey a sense of power. Together, they give the impression of burning coal or wood, i.e. “fire and destruction”. Sticking to these two colours is common for designers who want to create something as sinister as possible.
Red represents fire and is the most popular colour in China. It is also the national colour representing happiness, beauty, vitality, good luck, success and good fortune. This brings us to the question, is red a bad colour to own amongst your clothes?
Colours are a lot more powerful than we think they are. They represent different things and send different messages to our subconscious.
So, while we agree that red could indeed represent fire and destruction, we need to learn also to look beyond superstitions and myths about the different colours we know of.
Every colour has the potential to impact the people around you, but when it comes to success and prosperity, you should strongly consider using red. This warm and positive colour is associated with our need to survive and represents strong and powerful energy. It motivates and helps the wearer to take action and win.
There is scientific proof that wearing the colour red can, in fact, breed success. Did you think the lady in red was only attractive because of the cut of her dress? She stands out more because the colour brings out her confidence and makes her stand taller and present her best.
There is a powerful message to wearing red. It’s a statement that no one can ignore.
Winners wear red.
Want proof? Look no further than competitive sports. A study of almost 60 years of results has shown that football players and football teams that wear red shirts win more matches.
It was discovered that the colour red subconsciously boosts the player’s confidence and affects their opponents as well.
Scientists from Plymouth and Durham University analysed the winning of 1946 and 2013, and the results were surprising. Regardless of experience or winning record, teams that wore red win more than they lose. Their discovery proves the importance of the colour red and how it is associated with success.
Maybe it’s time you added some new colours to your wardrobe and started making your career rivals see some red.